Tag Archives: Advertising

APOCRYPHA CANDIDATE: UP THE CATALOGUE (2024)

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DIRECTED BY: Alastair Siddons

FEATURING: Lyndsey Marshal, John Macmillan, Morgana Robinson, Anastasia Hille

PLOT: Hailey, the lead presenter for a shopping network, is forbidden from suspending her performance on a set where it’s always still morning.

Still from "Up the Catalogue" (2004)

WHY IT MIGHT JOIN THE APOCRYPHA: Hailey’s journey to the end of the film is by turns comical, confusing, and surreal, culminating in a quick-but-profound moment of “hmm.”

COMMENTS: Judging from the dreams I suffered after watching this, I’ll advertise that angle first. An eager makeup artist preps protagonist Hailey for broadcast, interrupted by odd exchanges with an unseen Dave who runs hot and cold: snippy one moment, flattering in the next. “Forever Bread,” the invention of a gruff fellow in military-style fatigues, is among the never-fully-explained items for sale on 4QTV (quality, quantity, quintity, and never any Q’s), and we learn of Hailey’s aversion to bread mold and of her son, whose name she can’t quite remember. Derek—a regular caller, it seems telephones and goes on to confess his fear of dying (not unreasonably for a nonagenarian). Quick break, and on to the next item.

Alastair Siddons skewers one of television’s more ridiculous and unsettling genres, home shopping programs, through a ridiculous and unsettling little film. Up the Catalogue never goes anywhere; first Hailey’s is unable to leave the production set, then the building, and the finale is an extended pursuit down a repeated cycle of stairwell. Her boss, Dave, is the hellish counterpart of a Chris Morris TV producer, dangling the promise of implied freedom in front of Hailey only if she agrees to the terms of the rent-to-marry companion owl, Maureen, who used to be the network’s star hamster.

Up the Catalogue left me with a feeling of “Whelp, that just happened”, followed thereafter by a none-too-restful bit of sleep. The film cruises along the comedy-cringe line in true British fashion, adding a hearty dose of cramped infinity-space as the story unfolds within an endless backstage labyrinth. By the end, I wanted out as much as Hailey did, and I was relieved that my visit to this world wrapped up in only a little over an hour. That said, I strangely enjoyed the distressing journey—a sentiment which leaves me as confused as the climax did.

Rolling again in Five-Four-Q-Two-Action!

WHAT THE CRITICS SAY:

Up the Catalogue is unquestionably weird, offbeat and surreal right out of the gate. There’s a palpable awkwardness and Alastair Siddons builds a great atmosphere of intrigue.” — Rebecca Cherry, Film Carnage (contemporaneous)

Up the Catalogue [DVD]

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FANTASIA FILM FESTIVAL 2021: STRAWBERRY MANSION (2021)

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Rent Strawberry Mansion on-demand

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DIRECTED BY: , Albert Birney

FEATURING: Kentucker Audley, Penny Fuller, Grace Glowicki, Reed Birney, Linas Phillips

PLOT: In the future, dreams are taxed, and when a dream auditor goes to check in on an elderly woman who’s off the grid, he finds himself drawn to dreams that are more free than his own.

Still from Strawberry Mansion (2021)

WHY IT MIGHT JOIN THE APOCRYPHA: With themes reminiscent of Eternal Sunshine of the Spotless Mind and a handmade aesthetic straight from The Science of Sleep, Strawberry Mansion is the 2020s American indie version of a turn-of-the-millennium Michel Gondry movie. It may be a tribute, but it’s a worthy trip of its own.

COMMENTS: Dream movies are tricky, and making a dream movie on a low budget is even trickier. Strawberry Mansion addresses these limitations up front. The introductory dream is minimalist: an everyday kitchen, but painted entirely pink, into which comes a friendly visitor bearing a bucket of fried chicken. Throughout the movie, dreams will be conveyed using these types of simple props and sets thrown together in incongruous ways: actors dressed as Halloween-costume frogs (playing saxophones) or mice (in sailor suits); walking shrubs; demons with turquoise light-bulb eyes. Add in the occasional stop-motion animated skeleton or caterpillar to go along with some simple green screen, and you’ve proven that you can convey an otherwordly feel without millions of dollars of CGI.

The second scene addresses the non-budgetary conundrum dream movies face: the cliché of slippage between the waking world and the dream world, and the idea that the audience must be on guard to discriminate between the two. Our hero (a bureaucrat with the Brazil-ish name “Preble”) awakes to find himself craving chicken, and goes to Cap’n Kelly’s drive-thru, where the A.I. clerk tries to sell him a brand new “Chicken Shake.” Chowing down in the parking lot, he has a brief flash-forward hallucination—and that’s it, as far as the old “blurring the lines between dream and reality” bit goes. There is no “real’ world in Strawberry Mansion to confuse with the dream world. The premise of this near-future vision isn’t dystopian science fiction, but light absurdist satire. The very idea of taxes on dreams—dream of a buffalo, and you’re assessed a twenty-five cent bill; dandelions are three cents apiece—is something that would only occur to you in a dream. There’s no narrative confusion about whether we’re in the characters’ dreams or the movie’s reality, and there’s also never any sense that we’re meant to take this cinematic world as more than a dream itself. This dream-inside-a-dream structure frees us up to experience the movie on its own terms, instead of falling into the psychological thriller trap of trying to distinguish what is a dream from what is “really happening.”

As Preble, Audley is rather bland as a slouchy, glum bureaucrat, but that’s by design; his character contrasts with the grandiose poetry of dreams, which go beyond workaday realities. Penny Fuller‘s eccentric Arabella—when he asks her what she does during the intake interview, she describes herself as an “atmosphere creator,” so he jots down “artist” on his form’s “occupation” line—is the sweet but slightly ridiculous woman who will seduce him into a more fulfilling mode of being human. Strawberry Mansion is a manifesto for resisting the numbing effects of modern technology—represented explicitly by advertising—in favor of the playful freedom of imagination. This message is wrapped in a sugary confection about a man and a woman who have a deep but chaste romance based on shared dreams rather than the passions of the physical world. It’s funny, gentle, and filled with funny, gentle dreams to tickle your imagination. It may be the best dream you’ll have this year, and it’s well worth the bill.

Kentucker Audley is best known as an actor in indie circles, but he also founded the website NoBudge, which curates low-budget (and often weird) short films from up-and-coming directors. Audley and co-writer/co-director Albert Birney previously collaborated on the absurdist comedy Silvio (2017), about a gorilla news anchor going through an existential crisis. Strawberry Mansion is inexplicably named after a Philadelphia neighborhood. It debuted at Sundance and already has a distributor (Music Box), so expect to see it available to the general public later this year, by early 2022 by the very latest.

WHAT THE CRITICS SAY:

“Many will surely find the metaphysical derring-do and aggressive weirdness of Strawberry Mansion too much of an ask, but for those prepared to dive down its nutso rabbit-hole, it offers a divertingly free-wheeling vision.”–Shaun Munro, Flickering Myth (festival screening)

CAPSULE: BLISS (1985)

DIRECTED BY: Ray Lawrence

FEATURING: Barry Otto, Lynette Curran, Helen Jones, Miles Buchanan, Gia Carides

PLOT: Harry Joy, an ad-executive and raconteur, has a near-death experience after a heart attack, and afterwards starts to see himself as living in Hell. He attempts to reform, but comes into conflict with his family. He finds a kindred spirit in Honey Barbara, a hippie girl in the City to sell marijuana to support her commune, but can Harry overcome the pull of his old life and find love?

Still from Bliss (1985)

WHY IT WON’T MAKE THE LIST: Although there are touches, mainly in the imagery, it’s not full-on weird in concept or themes.

COMMENTS: Bliss is a story about stories: how stories affect one’s environment and how stories can save one’s life. Both Peter Carey (author of the original novel) and Ray Lawrence worked in advertising—storytelling used to sell something. Bliss is an expiation and penance for that life. At its core, it’s a story of a man’s mid-life crisis: he has a heart attack, dies, is revived and takes stock of his life, seeing himself as living in Hell, and works to atone.

At the time of its release, some compared it to Terry Gilliam‘s work, specifically Brazil. Some of the absurdist touches to illustrate the hellishness of Harry’s life (roaches skittering out of his chest incision, his wife’s infidelity symbolized by fish dropping from her crotch onto the floor) make that comparison sort of understandable, solely due to the use of imagery.

But with some 30 years of perspective, it’s a very superficial—and somewhat wrong—comparison. Now we see that Bliss anticipated “Mad Men,” and can be seen as a more focused and compact distillation of the thematic concerns of the show, only without the period setting and detail. Also, Bliss‘ Harry Joy is a far more sympathetic character we identify with, and his journey does come to a conclusion, rather than ending in ironic ambiguity.

HOME VIDEO INFO: Bliss was available on VHS from New World Video in the mid 1980’s, and to date is the only home video release in North America. In 2010, an all-region DVD was released with both the theatrical version and Director’s Cut, as well as a commentary with Lawrence and producer Anthony Buckley, but it appears to be out-of-print at this date.

WHAT THE CRITICS SAY:

“Director Ray Lawrence milks the absurdity of the surreal situations for laughs and pathos in a take-no-prisoners style that challenges audiences’ tolerance for eccentricity.”–Michael Betzold, AllMovie

OTHER LINKS OF INTEREST:

Bliss Rewatched – a Guardian article about the film

Original trailer for Bliss

SATURDAY SHORT: CREAM (2017)

‘s work is notoriously dark and unfriendly for advertisers. He recently found himself in a financial bind, and was considering getting a day job. He plead his case to the internet, and started a Patreon campaign that succeded almost immediately. To express his thanks, he released a short he spent an entire year developing.

“Cream” is a cure-all for everything imaginable. Do you have acne? Just rub some Cream on it. Is your TV broken? All it needs is a dab of Cream.

Content Warning: This short contains disturbing imagery.

215. HOW TO GET AHEAD IN ADVERTISING (1989)

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BAGLEY: Everything I do is rational.

JULIA: Why have you put chickens down the lavatory?

BAGLEY: To thaw them before dismemberment.

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DIRECTED BY:

FEATURING: , Rachel Ward, Richard Wilson, Bruce Robinson (voice)

PLOT: Dennis Dimbleby Bagley is an unscrupulous advertising executive, but he finds himself blocked while trying to come up with a campaign to sell pimple cream. The stress leads him to combination epiphany and mental breakdown, and he decides to renounce hypocrisy and manipulation and retire from marketing. The internal strife, however, has caused a boil to form on his neck; and that pustule then forms a face, and a voice, and a personality that’s even nastier than the old Bagley…

Still from How to Get Ahead in Advertising (1989)

BACKGROUND:

  • Director Bruce Robinson began his career as a struggling actor, but found greater success when he turned to screenwriting and directing. His first script, The Killing Fields, was nominated for an Oscar in 1984. His first film as director, 1987’s Withnail & I, was a semi-autobiographical story of two poor, hard-drinking actors, also starring Richard E. Grant; it became a cult hit. How to Get Ahead in Advertising was his second feature film, but did not replicate the success of Withnail.
  • Robinson (uncredited) provides the voice of the boil.
  • Advertising was produced by George Harrison’s Handmade Films, who also produced Monty Python films and the Certified Weird Time Bandits.
  • The London Sunday-Times gave away free copies of the DVD as a promotion in 2006.

INDELIBLE IMAGE: Obviously, the fetuslike boil-with-a-face peering out from Bagley’s executive neck.

THREE WEIRD THINGS: Disney birds; chatty chancre; notice his cardboard box?

WHAT MAKES IT WEIRD: How to Get Ahead in Advertising grows organically from that greatest fertilizer of weird films: obsession. Writer/director Bruce Robinson has Something to Say, and he is not going to let taste, subtlety, or realism get in the way of him saying it. The movie is completely committed to its bizarre two-headed premise, and star Grant gladly goes over the top for his director, literally baring his buttocks while wearing an apron and stuffing frozen chickens in his toilet.


Original trailer for How to Get Ahead in Advertising

COMMENTS: Ad exec Dennis Bagley develops the mother of all zits Continue reading 215. HOW TO GET AHEAD IN ADVERTISING (1989)