Tag Archives: Advertising

LIST CANDIDATE: HOW TO GET AHEAD IN ADVERTISING (1989)

How to Get Ahead in Advertising has been promoted onto the List of the 366 Weirdest Movies Ever Made. Please visit the official Certified Weird entry. Comments are closed on this post.

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DIRECTED BY:

FEATURING: , Rachel Ward, Richard Wilson

PLOT: A young hotshot ad exec begins to crack from stress when he has difficulty coming up with a campaign for pimple cream; compounding his problems, he grows a boil on his neck that gradually develops a face, and a nasty personality.

Still from How to Get Ahead in Advertising (1989)

WHY IT MIGHT MAKE THE LIST:  The talking boil, the cracked Bagley tossing thawed chickens into the toilet wearing only an apron, and a few other weird surprises.  What works against Advertising‘s weirdness is that the film’s bizarro bits are all part of a perfectly clear and rational satirical plan.

COMMENTS:  Ad exec Dennis Bagley develops the mother of all zits in this blackheaded black comedy: does he need a dermatologist, or a psychologist?  He’s up against a deadline to design an ad campaign for a pimple cream account, and he’s obstructed.  “I can’t get a handle on boils,” he explains.  “Compared to this, piles were a birthday present… so was dandruff!”  Brilliantly portrayed by an acerbic and unhinged Richard E. Grant, Bagley is a man on the edge from the moment we meet him. He delivers an authoritative, amoral address to junior execs delighting in the dieting-reward-guilt dynamic that keeps women buying unwholesome food and stressing the importance of marketing to “she who fills her basket;” but in private, his advertiser’s block is driving him to knock back highballs in his office and nearly break down into quivering mass at lunch with his beautiful wife Julia (Ward).  On a fateful train ride home for a weekend of fretting over the acne campaign, frazzled Bagley has an epiphany about the pervasiveness of the advertising/propaganda mentality while listening to strangers discuss a sensational newspaper account of a drug orgy, and launches into the first of many entertainingly deranged rants.  By the next morning Bagley has gone completely off his rocker: he’s running around the house nude except for an apron, thawing frozen chickens in the bathtub and trying to rid the homestead of everything connected to advertising.  But, to his distress, he’s also developed a rather nasty and surprisingly painful pimple on his neck, one Continue reading LIST CANDIDATE: HOW TO GET AHEAD IN ADVERTISING (1989)

RECOMMENDED AS WEIRD: THE STUFF (1985)

DIRECTED BY: Larry Cohen

FEATURING:  Michael Moriarty, Andrea  Marcovicci, Garrett Morris, Paul Sorvino, Scott Bloom, Danny Aiello, Patrick O’Neal, Laurene Landon

PLOT: An investigator makes grim discoveries when he searches for the formula of a dangerously addictive, malignant new taste sensation.

WHY IT SHOULD MAKE THE LISTThe Stuff is a classic example of disgusting exploitation horror about a living parasitic desert that oozes up through the ground “like a bubblin’ crude.”  Gooey creme that is.  White gold.

COMMENTS:  Eleven year old Jason (Bloom) just can’t understand his family’s strange, compulsive behavior.  They are going nuts over a weird new dairy-like confection.  What starts out as a treat that mom brings home a couple of times a week becomes their constant craving.  As his brother and parents increasingly hunger for more of it, The Stuff soon becomes the primary staple in the house, replacing all of the other food in the fridge.  When Jason sees the dessert literally crawling around the icebox late one night he goes on a one man campaign to warn people—but will anyone listen?

The dessert is pretty weird.  It’s deposited in thick white pools and man, is it ever tasty!  It’s The Stuff, a bizarre white globby substance that percolates up through earth from God knows where.  When a mining company finds a lake of The Stuff in their lime quarry, they mass distribute the product and it becomes the new consumer passion.

Fluffy, uncommonly smooth, satisfying, low calorie and more addictive than heroin, it also makes a good wood polish.  The ravenous public just can’t get enough.  Its mysterious composition has become a trade secret, so there’s notelling what the hell it is.

There’s one nagging lil’ ol’ problem, however.  The insidious Stuff has a plasma-like animal mobility and a mind of its own.  There seems to be a self-promoting collective consciousness to the Stuff supply that turns everyone who eats it into a vapidly mindless, Madison Avenue product placement spokesman—for The Stuff.

Like stampeding fans at a Who concert in Cincinnati, enthusiasts will literally walk right over Continue reading RECOMMENDED AS WEIRD: THE STUFF (1985)

41. I CAN SEE YOU (2008)

“I CAN SEE YOU is a film about the thing that frightens me the most… my own mind… we as sentient human beings are completely at the mercy of an organ that we may never fully understand; an organ that, at the slightest malfunction, can throw our perception of reality into such chaos and confusion that we will never see or experience the world the same way again.”–Graham Reznick, from the Director’s Statement for I Can See You

DIRECTED BY: Graham Reznick

FEATURING: Ben Dickinson, Larry Fessenden,

PLOT:  Ben is a nearsighted, neurotic and painfully shy photographer/artist working for an advertising start-up firm looking to land a huge contract for the ClarActix corporation. The three twenty-something admen organize a camping trip to snap nature photos that can be used in the campaign.  At a campfire hootenanny, Ben meets a beautiful hippie girl he once had a crush on, and his awkward attempts to romance the free-spirited girl lead him to an internal breakdown that manifests itself in a series of unnerving surrealistic montages.

Still from I Can See You (2008)

BACKGROUND:

  • Director Graham Reznick accumulated over a dozen credits on low-budget films in the sound department before helming I Can See You, his first feature film.
  • I Can See You is the fifth in the “Scarefilx” series executive produced by Larry Fessenden (who also appears in the movie as the ClarActix spokesman).  According to its press release, the Scareflix series is “designed to exploit hungry new talent and inspire resourceful filmmakers to produce quality work through seat-of-the-pants ingenuity.”
  • Actors Ben Dickson, Christopher Ford and Duncan Styles, who play the members of the three man advertising firm in the film, are part of Waverly Films, a YouTube based comedy troupe that makes ad parodies, among other sketches.
  • Composer Jeff Grace was an assistant to Howard Shore on The Lord of the Rings films.

INDELIBLE IMAGE:  Relying as it does on the montage style for its unsettling effect, I Can See You is filled with memorable imagery.  The briefly seen double-image of Ben is sublimely creepy, so much so that a variation of it was used for the original movie poster (unhappily abandoned in favor of a forgettable still of Ben shaving for the DVD release).  It’s Ben’s unfinished, faceless portrait of his father, however, which recurs several times in different contexts, that is the film’s most important visual symbol.  If you stare at the painting long enough you can make out tiny indications of eyes and a mouth, which makes the picture even more uncanny than pure blank flesh would be.

WHAT MAKES IT WEIRDI Can See You is one of the trippiest, druggiest movies to come


Official trailer for I Can See You

down the pike since the psychedelic Sixties; the last sequence plays like a twenty-minute, long-take hallucination shot on location inside Ben’s splintered mind.

COMMENTS: I Can See You‘s strategy is to slowly build up a storehouse of images, then Continue reading 41. I CAN SEE YOU (2008)