Tag Archives: Absurdist

215. HOW TO GET AHEAD IN ADVERTISING (1989)

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BAGLEY: Everything I do is rational.

JULIA: Why have you put chickens down the lavatory?

BAGLEY: To thaw them before dismemberment.

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DIRECTED BY:

FEATURING: , Rachel Ward, Richard Wilson, Bruce Robinson (voice)

PLOT: Dennis Dimbleby Bagley is an unscrupulous advertising executive, but he finds himself blocked while trying to come up with a campaign to sell pimple cream. The stress leads him to combination epiphany and mental breakdown, and he decides to renounce hypocrisy and manipulation and retire from marketing. The internal strife, however, has caused a boil to form on his neck; and that pustule then forms a face, and a voice, and a personality that’s even nastier than the old Bagley…

Still from How to Get Ahead in Advertising (1989)

BACKGROUND:

  • Director Bruce Robinson began his career as a struggling actor, but found greater success when he turned to screenwriting and directing. His first script, The Killing Fields, was nominated for an Oscar in 1984. His first film as director, 1987’s Withnail & I, was a semi-autobiographical story of two poor, hard-drinking actors, also starring Richard E. Grant; it became a cult hit. How to Get Ahead in Advertising was his second feature film, but did not replicate the success of Withnail.
  • Robinson (uncredited) provides the voice of the boil.
  • Advertising was produced by George Harrison’s Handmade Films, who also produced Monty Python films and the Certified Weird Time Bandits.
  • The London Sunday-Times gave away free copies of the DVD as a promotion in 2006.

INDELIBLE IMAGE: Obviously, the fetuslike boil-with-a-face peering out from Bagley’s executive neck.

THREE WEIRD THINGS: Disney birds; chatty chancre; notice his cardboard box?

WHAT MAKES IT WEIRD: How to Get Ahead in Advertising grows organically from that greatest fertilizer of weird films: obsession. Writer/director Bruce Robinson has Something to Say, and he is not going to let taste, subtlety, or realism get in the way of him saying it. The movie is completely committed to its bizarre two-headed premise, and star Grant gladly goes over the top for his director, literally baring his buttocks while wearing an apron and stuffing frozen chickens in his toilet.


Original trailer for How to Get Ahead in Advertising

COMMENTS: Ad exec Dennis Bagley develops the mother of all zits Continue reading 215. HOW TO GET AHEAD IN ADVERTISING (1989)

LIST CANDIDATE: OF FREAKS AND MEN (1998)

Pro urodov i lyudey

Recommended

DIRECTED BY: Aleksey Balabanov

FEATURING: Sergey Makovetskiy, Dinar Drukarova, Viktor Sukhorukov

PLOT: The lives of two bourgeois families and a crew of pornographers cross paths in pre-revolutionary Russia.

Stil from Of Freaks and Men (1998)

WHY IT MIGHT MAKE THE LIST: With its sepia-tinted, silent movie feel and its clutch of strange denizens—conspiring maids, conjoined twins, and eerie criminals—Of Freaks and Men straddles the line between black comedy and social commentary with a combination of non sequiturs and S&M photography.

COMMENTS: The tone is set early and thoroughly as a series of sepia bondage photos are projected beneath the opening credits. The story begins in a style that would not be unfamiliar to the first movie-goers, as a brief montage displaying the primary characters plays through in black and white (accompanied by the background crackle of a scratchy film projector on the soundtrack). The film switches to sepia, and the theme of connivance is introduced when we see a young woman, obviously a maid, furtively whispering in Johann’s ear. What follows is an unlikely but believable tale of plots, peril, and pornography (known, of course, as “the 3 P’s of cinema”). Through underhanded means Johann, a purveyor of obscene photographs, manages to infiltrate the household of a bourgeois engineer and his daughter. Meanwhile his assistant and hatchet-man, Victor, comes across a surgeon who is the adoptive father of conjoined twins.

Their combined efforts allow them to move their “studio” from the basement of a nearly derelict building (that seems to be more than half a dozen floors underground) to an upscale flat in the heart of the town. The engineer’s daughter Leeza is immediately coerced into posing for their wares, stripping on demand to be lightly whipped by Johann’s grandmother who is carted out of a nearby cupboard for the purpose. The criminal’s cameraman, Putilov, is hopelessly smitten by Leeza, as is one half of the set of conjoined twins.

Things go on this way for “months” (according to a title card), with repetitive photos thrown together, sometimes taken in front of a paying audience. Henchman Victor eploits the twins more benignly, as they both sing and play the piano (and, most amusingly, the accordion, each half held by one of them as they perform a song). All good things must come to an end, though. Nana passes away, prompting Johann to break down and experience a seizure. The captives take this chance to get outta there and try and make it on their own—with limited success.

One could well argue that storyline alone is enough to plant this film firmly on the “weird” side of things, and as you would hope for from a movie given space at this site, it cements its position—and then some. While certainly not the first modern movie to pose as a throwback to silent pictures and sepia tinting, Of Freaks and Men does so with off-key humor and an appreciable lack of pretension. An out-of-the-blue the title card appears reading “Johann readied himself to make a wedding proposal,” and we see the stone-faced criminal, dressed as best as he knows how, on the prow of a small steam boat. His expression then is of a in need of exorcism. When Leeza is first photographed in the nude and when she sleeps with one of the two conjoined twins, the title cards announce, “And so, Leeza became a woman for the first time”, and “And so, Leeza became a woman for the second time”, respectively.

Russians widely viewed the movie as allegorical. The conjoined twins, Kolya and Tolya, symbolize Russia. Kolya, on the right, is intelligent, talented, and spurns the offers of liquor from the various ill-intentioned adults. His twin Tolya, on the left, is buffoonish— talented, yes, but quick to fall under the spell of a licentious maid who shows him some of the Johann’s photos, and then happy to adopt the regimen of alcohol his overseers foist upon him. Kolya represents the Russia that could be; Tolya represents what Russia so often has been (and is likely to continue being). Not knowing their father has been murdered, in the end they head to his hometown, in the East. Pursuing this path, the twins rush toward tragedy.

There is sadness in Of Freaks and Men, but it is coupled with wonderfully black humor. Its weirdness is best seen in its self-assured tone. The world this movie creates is believable, while at the same time flying in the face of expectation. I haven’t even mentioned its other weird accessories: the blind wife of the doctor who “[falls] in love for the first time” with Victor when he forces her to expose herself to him, the recurring train yard scenes, the sinister quality of the two antagonists, and the nebulous ending with its beautiful ice flows. Now that I’ve mentioned them, I can promise the curious amongst you that there are plenty others to be found.

WHAT THE CRITICS SAY:

“When I first saw Alexei Balabanov’s Of Freaks and Men at the Edinburgh Film Festival in 1998, I thought it was touch and go whether a film quite so original, provocative, perverse and calculatedly offensive – not to mention weird in the extreme – would get British distribution at all… fans of Borowczyk, Peter Greenaway, Guy Maddin, early David Lynch and Jan Svankmajer’s Conspirators of Pleasure will have a field day, as will broadminded devotees of the more fantastical Russian novelists…”–Michael Brooke, The Digital Fix (DVD)