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DIRECTED BY: Joseph M. Sonneborn, Jr.

FEATURING: Balloons, marching bands, parade floats, clowns, and more balloons

PLOT: During an especially drowsy storytime, a boy has dreams about large parade balloons that cavort and loom over him; we then see the balloons in their natural habitat, the 1964 Thanksgiving Day Parade in Philadelphia, with play-by-play from a possibly inebriated narrator.

WHY IT MIGHT JOIN THE APOCRYPHA: Exhibit A in the case for advertising’s malign influence, this hour-long promo for parade balloons is both horror show and monument to boredom. Viewed through the ironic shades of nostalgia, it’s gleefully ignorant, but as a relic of its era, it’s a searing indictment of the utterly misguided definition of “fun” among the City of Brotherly Love’s cultural elite.

COMMENTS: Perhaps you started your day today with a viewing of the Macy’s Thanksgiving Day Parade, a hours-long march of giant helium balloons, high school bands, and uncomfortably cold Broadway performers hiking through the streets of Manhattan. They (and you) are partaking in a tradition that goes back to 1924, but that’s not even the oldest Thanksgiving street party there is. That crown is held by Philadelphia’s parade, created by Macy’s rival Gimbel’s back in 1920. So it’s more than appropriate to turn our gaze toward that venerable Turkey Day bastion, and see how it inadvertently spawned a turkey of a very different kind.

Fun in Balloon Land wastes no time in delivering off-putting weirdness with the shockingly atonal theme song, sung by a man backed by a group of faux-enthusiastic children and the world’s saddest roller-rink organ. Through slant rhymes and methodical destruction of meter, the “tune” previews attractions to come like the Marrying Turkey, suggests that a teddy bear has fallen arches, and just generally shreds the auditory nerve. Already, we’re off balance before we’ve even seen the opening credit for “Giant Balloon Parades Inc. Presents,” a declaration that doesn’t augur well for artistic achievement.

The film kicks off in earnest with the sleepytime dream of Sonny (whose name we won’t learn until the last 10 minutes of the film), who rises from bed to stand in the corner of a book of fairy tales like a punished child and starts imaging a series of locales that correspond perfectly with Giant Balloon Parades, Inc.’s product line, including an undersea kingdom, a farm, and a culturally insensitive Old West. Sometimes these scenes are accompanied by amateur dances, but occasionally the film gets ambitious and tries to tell a story, as when the boy dons a gold lamé diaper and blows off a couple of Philly-accented mermaids. The “magic” of the balloons is meant to be self-evident, so there’s no attempt to reference any actual fairy tales or stories of adventure; they’re just generic milieus. All of this Continue reading APOCRYPHA CANDIDATE: FUN IN BALLOON LAND (1965) →