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DIRECTED BY: Hans Richter

FEATURING: Jack Bittner

PLOT: Once Joe develops the power to observe his inner self and secures a lease for an office—not in that order, mind—he enters the dream-selling business.

WHY IT MIGHT JOIN THE APOCRYPHA: With the era’s avant-garde luminaries assembled here, you couldn’t swing a dead cat without hitting all of them as they worked on the set. One room, a mountain of oddball talent, and dreams, dreams, dreams.

COMMENTS: The title, the talent, not to mention the where…: Dreams That Money Can Buy is one of the most American movies out there. It’s behind its time—it’s ahead of its time; it bounces gaily, and turns on a dime. Calder and Cage, and Duchamp, and Man Ray: devising the dreams for the money you’ll pay. Three years, seven dreams, one Manhattan loft—and anchored by Joe, with his Cagney-esque coif.

Of all the random titles I’ve stumbled across, Richter’s Dreams That Money Can Buy stands out like flower-child noir; like a Seussian corporate video; like… perhaps nothing I’ve seen before. The opening credits clued me in to the fact that this motion picture (from 1947? sure, sure) was going to be more than a little out there. It was a pleasant surprise—again, from the start—to find it such a jolly jaunt through the deep subconscious up into the luminescently tactile, with the occasional staccato of life in the ’40s.

Meet Joe: “Look at yourself: a real mess, you’re all mixed up; snap out of it! Get yourself fixed up. Even if poets misbehave, they always remember to shave. Say, what’s the matter, Joe? Something gone wrong? Is your head on wrong? No! It’s terrific! Here’s something on which you can really pride yourself: you’ve discovered you can look inside yourself. You know what that means? You’re promoted! You’re no longer a bum—you’re an artist!” And a businessman. He sells dreams of desire, techno-futurism, and identity. We meet a pamphleteer offering membership to the Society for the Abolition of Abolition, or Daughters of American Grandfathers. On-screen audiences mimic on-screen-on-screen performances. A full-wire tabletop circus delights and astounds. Glittering mobiles tickle light across the camera lens. Our hero disappears, briefly, after receiving a wallop from a thug demanding a lead on the races. But while you may have recovered, Joe, beware the poker-chip’s probing eye…

Dreams That Money Can Buy is jam-packed with surrealism and lightheartedness: always sprightly, but never saccharine. The sights and sounds evoke the dreamy past, and the hazy future. (The closing track, composed for this mid-’40s feature, sounds like an obscure B-side from the late ’60s.) More fun-house than art-house, Richter and his team gaily crash the dour columns of haute couture and build a wonder-world from the freshly minted tumble of rubble.

WHAT THE CRITICS SAY:

“…Hans Richter, nothing daunted, has plunged into the realm of the abstract, the subconscious and the immaterial for his ‘Dreams That Money Can Buy,’ a frankly experimental picture… A critical dismissal of this picture would be unfair, since it is a professed experiment and there are some things about it that are good. Many of the image constructions, while obscure, are surprisingly adroit, and the musical score by Louis Applebaum is often more eloquent than the screen. Obviously ‘arty’ in nature, it still tries for new ways to frame ideas. For that it is to be commended.”–Bosley Crowther, The New York Times (contemporaneous)

Dreams That Money Can Buy

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