Category Archives: Saturday Short

SATURDAY SHORT: A VODKA MOVIE (2008)

42 Below isn’t the only vodka brand to seek out oddball directors to help market their product. Absolut Vodka commissioned Tim, Eric, and Zach to make three commercials for their website. Having carte blanche, all Tim, Eric, and Zach had to do in each commercial was mention the product.

You can find episodes two and three towards the bottom of the uploads section in Eric Wareheim’s YouTube channel.

SATURDAY SHORT: ONEDREAMRUSH (2009)

42Below Vodka came up with a rather ingenious way to promote their product. Rather than sticking to the silly beer commercials we’re accustomed to seeing during Monday Night Football, they paid forty-two directors to each make a forty-two second short relating to dreams, and, to our delight, they all seem to be at least a little weird.

David Lynch is a favorite of ours, and for a good reason. His forty-two second contribution is every bit as haunting as the rest of his work.

Floria Sigismondi, writer and director of The Runaways, has been getting a lot of attention recently, and after viewing her three-quarter of a minute segment, it’s easy to see why.

To see a few more shorts from this project (not all of them, unfortunately), visit the OneDreamRush YouTube page.