Baz Lurhmann’s first film in 9 years is none other than Elvis (2022), as the entire globe seems to know by now. A summer blockbuster with no superheroes? So it would seem. As soon as the film was announced, a good number of American-variety Elvis fans took to the Internet, alternately expressing outrage and excitement, which validated that we have summer blockbuster material here. Most of the outrage focused on star Austin Butler, whom many compared unfavorably to Elvis (without seeing the film) or even hostility, accusing Butler of trying to replace Elvis. A disconcertingly large percentage of Elvis fans scrape the barrel bottom of all fandoms (and, given the competition from Marvel boys, that’s saying a lot).
Since Elvis’ death in 1977, he has become a patron saint for rednecks in double wides, so it’s no surprise that a lot of Elvis fans are dyed-in-the-wool Trumpers. Given that, it’s equally no surprise that his posthumous association with a faction of the zealous WASP demographic has done him considerable harm. Over the last several years, Elvis’ sales have dwindled. Many minority groups see Elvis in a disparaging light, accusing him of cultural appropriation and lumping him together with the most deranged of his fan base. When Lurhmann’s film was announced, Butler wasn’t the only one Elvis fans pounced on. Luhrmann was targeted because of his assumed sexual orientation (“How dare one of ‘them’ make a film about our King?”), as well as Hanks, because he supported Hillary Clinton (cue Qcumbers-styled blood libel).
Of course, Elvis’ late in life supposed conservatism has fueled right-wing fantasies about him. Never mind that he once supported Adlai Stevenson, RFK, and MLK (although, reportedly Elvis never voted, and his 1970 rendezvous with Nixon seems to have been mostly born of a bored little boy fantasy about being a federal drug agent). Opinions are divided on whether 1970s Elvis was really the conservative he is sometimes painted to be. Still, one might argue that the 1950s progressive Elvis was far more innovative than the institutionalized Elvis of his last decade. Regardless, Elvis’ reputation has practically been flushed by Grand Old Party fans.
Mighty Mouse cape intact, here comes that madman Baz Lurhmann to save the day (and he has, with the box office approaching 200 million and Elvis product selling at its best levels since 1977). Still, Luhrmann did not set out to make a typical biopic, and has said that all along. He has a focused, if lean, narrative: the relationship between Col. Tom Parker (Hanks) and Elvis (Butler). Of course, not all films make an altar out of narrative, and Lurhmann has always been a maximalist aesthete. That idea that Elvis is not a biopic has been a source of contention for some of star’s ex-girlfriends (who were not Continue reading ALFRED EAKER VS. THE SUMMER BLOCKBUSTERS: BAZ LURHMANN’S ELVIS (2022)