42Below Vodka came up with a rather ingenious way to promote their product. Rather than sticking to the silly beer commercials we’re accustomed to seeing during Monday Night Football, they paid forty-two directors to each make a forty-two second short relating to dreams, and, to our delight, they all seem to be at least a little weird.
David Lynch is a favorite of ours, and for a good reason. His forty-two second contribution is every bit as haunting as the rest of his work.
Floria Sigismondi, writer and director of The Runaways, has been getting a lot of attention recently, and after viewing her three-quarter of a minute segment, it’s easy to see why.
To see a few more shorts from this project (not all of them, unfortunately), visit the OneDreamRush YouTube page.
Wow, that’s a pretty cool advertising project! Love that Floria Sigismondi piece.