Tag Archives: Menahem Golan

208. THE APPLE (1980)

“I’ve never been so high in my life!”–Bibi in The Apple

DIRECTED BY: Menahem Golan

FEATURING: George Gilmour, Catherine Mary Stewart, Vladek Sheybal

PLOT: Alfie and Bibi are a naive duo of musicians from Moose Jaw, Canada. Mr. Boogalow, a Faustian music producer who controls the entire world’s music industry with his BIM corporation, tries to sign them to a contract; Alfie refuses, but Bibi is seduced by the lure of fame. Bibi becomes the world’s biggest pop star as Boogalow extends his influence to government, forcing all citizens to wear a “Bimmark” or be fined; Alfie tries to win her back.

Still from The Apple (1980)

BACKGROUND:

  • Together with his cousin, Yolam Globus, The Apple screenwriter/director Menahem Golan ran the Cannon Group, which produced hundreds of B-movies in the 1980s. Golan personally directed 46 films and produced or co-produced over 200. Some of the films Cannon later produced or distributed included ‘s King Lear, The Company of Wolves, and Lifeforce, along with exploitation movies featuring Charles Bronson and Chuck Norris and a handful of lucrative ninja movies. Their story is told in the 2014 documentary The Go-Go Boys: The Inside Story of Cannon Films. The Apple was made near the beginning of their moviemaking careers.

INDELIBLE IMAGE: Alfie’s vision of glam-rock Hell, featuring Napoleon, a dancing chorus of the damned, and a giant plastic apple, with a Roger Daltrey clone in a gold lamé G-string serving as master of ceremonies. It’s all capped off by the moment when an actual, actual, actual vampire (with a Bride of Frankenstein hairdo and a sheer periwinkle scarf) pops into the frame, displaying her fangs and jazz claws, cocking her head, and generally acting like a vampiric village idiot.

THREE WEIRD THINGS: An actual, actual, actual vampire; pop dictatorship; deus ex Cadillac.

WHAT MAKES IT WEIRD: This science-fictiony musical satire/religious allegory is an attempt to cash in on the camp credibility of The Rocky Horror Picture Show, but with the disco sensibility and glittery production values of Xanadu (also made in 1980). The results are spectacularly uneven: the bizarre costuming, choreography, and psychedelic production numbers are actually pretty good in their deliberate excess, the songs range from annoying to hummable, and the rushed, out-of-left-field messianic ending is an unforgettable cinematic disaster.


Original trailer for The Apple

COMMENTS: The Apple pulls you in many different directions: Continue reading 208. THE APPLE (1980)

LIST CANDIDATE: THE APPLE (1980)

The Apple has been promoted onto the List of the 366 Weirdest Movies ever made. Comments are closed on this post, please visit the Certified Weird entry to comment.

DIRECTED BY: Menahem Golan

FEATURING: Vladek Sheybal, Catherine Mary Stewart, George Gilmour

PLOT: An innocent pair of Canadian folk singers/lovers split up when the female falls under the spell of a Mephistophelean pop music promoter in this “futuristic” (set in 1994) musical fantasy.

Still from The Apple (1980)

WHY IT MIGHT MAKE THE LIST: How do you solve a problem like The Apple?  This science-fictiony musical satire/religious allegory is an obvious attempt to cash in on the camp credibility of The Rocky Horror Picture Show, but with the disco sensibility and glittery production values of Xanadu (also made in 1980).  The results are spectacularly uneven: the bizarre costuming, choreography, and psychedelic production numbers are actually pretty good in their deliberate excess, the songs range from annoying to quite hummable, and the rushed, out-of-nowhere messianic ending is an unforgettable cinematic disaster.  With RHPS already taking up a spot on the List in the “fantastical outré musical” category, I’m not sure that this similar (but less entertaining) movie is worthy of making it on the first ballot.  It’s more of a second tier midnight movie; but I wouldn’t rule The Apple out altogether.

COMMENTS: The Apple pulls you in many different directions: you’re never quite sure whether to tap your toes, roll your eyes, drop your jaw, or bring up your lunch. The plot, which mixes old MGM backstage musical themes with the Faustian corruption of show-biz innocents and a touch of dystopian literature, is familiar and easy to follow; it’s the production numbers that strangify things. The easiest way to simulate the insanity of The Apple is to take a track-by-track guided tour of the film.

“BIM’S on the Way.” (Representative lyric: “there ain’t no shame…”).  A full scale glam rock concert anthem, complete with dozens of backup singers, flashing multicolored lights, a disco ball, and a sheep-like chanting audience armed with green glowsticks, as two pop stars in sequined skullcaps screech out a propaganda ode to their corporate sponsor (B.I.M. Continue reading LIST CANDIDATE: THE APPLE (1980)