“I’ve never been so high in my life!”–Bibi in The Apple
DIRECTED BY: Menahem Golan
FEATURING: George Gilmour, Catherine Mary Stewart, Vladek Sheybal
PLOT: Alfie and Bibi are a naive duo of musicians from Moose Jaw, Canada. Mr. Boogalow, a Faustian music producer who controls the entire world’s music industry with his BIM corporation, tries to sign them to a contract; Alfie refuses, but Bibi is seduced by the lure of fame. Bibi becomes the world’s biggest pop star as Boogalow extends his influence to government, forcing all citizens to wear a “Bimmark” or be fined; Alfie tries to win her back.
- Together with his cousin, Yolam Globus, The Apple screenwriter/director Menahem Golan ran the Cannon Group, which produced hundreds of B-movies in the 1980s. Golan personally directed 46 films and produced or co-produced over 200. Some of the films Cannon later produced or distributed included The Company of Wolves, and Lifeforce, along with exploitation movies featuring Charles Bronson and Chuck Norris and a handful of lucrative ninja movies. Their story is told in the 2014 documentary The Go-Go Boys: The Inside Story of Cannon Films. The Apple was made near the beginning of their moviemaking careers.
‘s King Lear,
INDELIBLE IMAGE: Alfie’s vision of glam-rock Hell, featuring Napoleon, a dancing chorus of the damned, and a giant plastic apple, with a Roger Daltrey clone in a gold lamé G-string serving as master of ceremonies. It’s all capped off by the moment when an actual, actual, actual vampire (with a Bride of Frankenstein hairdo and a sheer periwinkle scarf) pops into the frame, displaying her fangs and jazz claws, cocking her head, and generally acting like a vampiric village idiot.
THREE WEIRD THINGS: An actual, actual, actual vampire; pop dictatorship; deus ex Cadillac.
WHAT MAKES IT WEIRD: This science-fictiony musical satire/religious allegory is an attempt to cash in on the camp credibility of The Rocky Horror Picture Show, but with the disco sensibility and glittery production values of Xanadu (also made in 1980). The results are spectacularly uneven: the bizarre costuming, choreography, and psychedelic production numbers are actually pretty good in their deliberate excess, the songs range from annoying to hummable, and the rushed, out-of-left-field messianic ending is an unforgettable cinematic disaster.
Original trailer for The Apple
COMMENTS: The Apple pulls you in many different directions: Continue reading 208. THE APPLE (1980)