A group of models for Diesel Clothing are hypnotized into believing that they are children opening their presents on Christmas Day. The Magic of Christmas brings to light one of the more important meanings of this holiday season: finding out which sibling will get the best color of name brand underwear.
That’s right, David Lynch has his own brand of coffee, and this product would not be complete without an add by Lynch himself to promote it. Needless to say, it’s unlike any commercial you will see broadcast on television. Rather, it seems to mock the unrealistically positive advertising plots that we’re accustomed to.
I believe a “thank you” is in order for all the companies that are making advertisements less monotonous for their viewers. David Lynch was, once again, commissioned to make a short to promote a product, and this sponsor, Dior, seems just as unlikely as the last (42 Below Vodka).
To avoid disappointment, be informed that Lynch held back a little on his eldritch style. It has an otherworldly feel to it, but it’s weirdness pales in comparison to some of his more famous work.
42 Below isn’t the only vodka brand to seek out oddball directors to help market their product. Absolut Vodka commissioned Tim, Eric, and Zach to make three commercials for their website. Having carte blanche, all Tim, Eric, and Zach had to do in each commercial was mention the product.
You can find episodes two and three towards the bottom of the uploads section in Eric Wareheim’s YouTube channel.
For someone who wasn’t around fifty years ago to see the original airings of “The Flintstones”, watching Fred and Barney down a couple glasses of Busch beer may come as a bit of a shock. Younger generations commonly view the Flintstones as a family friendly comedy appropriate for all ages, but the show was initially intended for adults.
Fred and Barney’s casual drinking aside, this commercial has even more odd qualities in store. The hypnotic circle at the beginning, repeating of slogans, and Mr. Slate’s hallucinations make for an anomalous gem.